Against the background of rapid economic development in my country, my country's daily chemical industry has also developed rapidly, maintaining a trend of rapid growth for many years. Taking 2005 as an example, according to data provided by relevant industry associations, my country’s detergent industry achieved sales revenue of 64.8 billion yuan in 2005, an increase of 12% year-on-year; in 2005, my country’s cosmetics industry achieved sales revenue of 96 billion yuan. , An increase of 13% year-on-year in 2004. In 2005, my country's oral cleaning and care products industry achieved sales revenue of nearly 8 billion yuan. With the rapid development of the daily chemical industry, the market competition between various daily chemical companies has become increasingly fierce. In order to cope with the fierce market competition and be able to occupy a place in the market competition, all companies have made great efforts to develop products, including the excellence of product packaging. How to make the packaging convey more product information, and whether the product can attract the attention of consumers with beautiful and unique outer packaging, so as to stand out on the dazzling shelves, has also become the key to whether the product can finally win the favor of consumers.
Due to the significant characteristics of daily chemical products as fast-moving consumer goods, the daily chemical industry has always had a tradition of focusing on product packaging, and packaging has become an inseparable part of daily chemical products. Generally speaking, the packaging of daily chemical products has the characteristics of protection, functionality and decoration. The specific performance is: ①The packaging must play a protective role in the transportation, storage and use of the product; ②The packaging must reflect its The characteristics and uses of the contained products; ③The packaging should provide consumers with convenient functions; ④The packaging should distinguish the product from other competitors and easily attract the attention of consumers. According to statistics, 30% of product competitiveness comes from packaging. Packaging is the "silent salesman" of goods. In addition to protecting goods, it must also be devoted to beautifying, publicizing, and inducing consumers' desire to buy, thereby enhancing the sales competitiveness of goods in the market. All in all, the importance of daily chemical product packaging is mainly that the packaging directly affects the consumer's psychological orientation and buying behavior of customers, so how to make product packaging design cater to consumers' buying psychology is an important factor in promoting product sales.
The current status of China's daily chemical product packaging. The development of my country's packaging industry and the improvement of its technical level provide realistic possibilities for the development and improvement of my country's daily chemical product packaging. After hard work, the packaging of daily chemical products in my country has also achieved considerable development, and the development and progress of daily chemical packaging has promoted and driven the development of the entire daily chemical industry in China. At present, the development of daily chemical packaging in my country has gradually highlighted the characteristics of personalized display and innovation, the introduction and application of new technologies and new processes, and the development and substitution of new environmentally friendly materials. Safe and convenient packaging has become increasingly popular by the market and consumers. welcome.
The status quo of traditional packaging of daily chemical products
Plastic containers are still the main packaging form of daily chemical products. At present in the Chinese market, plastic containers are still the main packaging form of daily chemical products. However, with the increasing variety of products and the increasingly fierce market competition, domestic daily chemical companies The requirements for packaging materials and packaging design are also getting higher and higher. In product packaging, novel designs, diversified material applications and continuous innovation have become the key to increasing product competitiveness. At present, plastic containers used for packaging of daily chemical products are mainly made of PET, PE, PVC and PP. Among them, the application of PET plastic containers in the field of daily chemical products is growing particularly fast. For example, some companies and brands such as Naaisi, Blue Moon, Kaimi, and Watsons have taken the lead in using PET materials in shower gels, skin care products, and detergents. Packaging container. PE is the main packaging material for household washing products.
High-density polyethylene (HDPE) is widely used in laundry detergents, various detergents, sanitary cleaners and clothing softeners. At present, high-density polyethylene blow-molded packaging is widely used in shampoo and hair care products and shower gels on the market. The reasons why HDPE is widely adopted are mainly due to its mature technology, good light shielding, flexible labeling situation and strong randomness in color selection. PVC is mainly used for packaging of cosmetics, but it is gradually eliminated and replaced by PET, which has better functionality and appearance. Because of its good chemical stability and airtightness, PP is currently more used in the packaging of medical-level personal and home care products.
Flexible packaging has emerged in the field of daily chemical packaging
With the continuous maturity and innovation of flexible packaging technology, flexible packaging has also quietly appeared on the packaging stage of daily chemical products. Especially in recent years, as the price of daily chemical raw materials has risen as the international oil price rises all the way, many domestic daily chemical companies have also begun to consider the issue of flexible packaging of products for the sake of reducing costs. Initially, flexible packaging was only used as the main method of refilling packaging or disposable packaging for plastic containers and other packaging. However, in order to establish and realize their own differentiated sales and for the environmental protection of packaging, flexible packaging was used in daily chemical product packaging. The application of the above is more and more extensive.